Tanya Lawson

Tanya Lawson is a music executive with an extensive background in international music strategy, artist promotions, and digital streaming. Currently, she serves as the Senior Director of the International Department at Audiomack, where she spearheads the platform’s expansion efforts in Canada and the Caribbean while also overseeing the Gospel Department. With Audiomack’s artist-first approach, Tanya plays a key role in bridging the gap between emerging and established talent, ensuring they receive the exposure and resources needed to thrive in the evolving digital music landscape.

Prior to her tenure at Audiomack, Tanya held the position of Promotions Manager at VP Records, one of the most influential reggae and dancehall labels in the world. During her time there, she played a pivotal role in the marketing and promotion of major projects for the record labels roster. Her expertise in strategic campaign execution and artist branding made her an integral part of VP Records’ promotional efforts.
Tanya’s journey in the music industry began at Sony Music, where she started as an intern in the Promotion Department and quickly proved her talent, leading to a position in the Marketing Department. Her early experiences at a major label shaped her understanding of the industry’s dynamics and laid the foundation for her future success in artist development and international expansion.

With a career spanning promotion, marketing, and global strategy, Tanya continues to champion Caribbean, gospel, and emerging music markets, leveraging her expertise to elevate artists and expand their audiences worldwide. Her passion for music, culture, and innovation makes her a trailblazer in the streaming and digital entertainment industry.