Steven Greenberg
Steve Greenberg is a music executive and record producer, currently Founder and CEO of S-Curve Music, based in New York. S-Curve has had great success with a wide range of projects, including releases from such artists as Baha Men, Joss Stone, Maxi Priest, Bruce Melodie feat. Shaggy, Tom Jones, Andy Grammer, AJR, Duran Duran, Fountains of Wayne and Tony Award winner Leslie Odom, Jr. Additionally, Steve manages the multi-platinum alt-pop band AJR.
S-Curve’s very first release, “Who Let The Dogs Out” by Baha Men, sold over four million albums worldwide and earned Steve a 2001 Grammy Award in the '”Best Dance Recording” category as producer. He also won a 202 Grammy Award in the Best Album Notes category for his essay featured in the “Stax ‘68” box-sed. Steve was a 2005 Grammy nominee in the 'Best Pop Vocal Album' category as producer of Joss Stone’s “Mind, Body and Soul.” He also produced Stone’s acclaimed debut album, “The Soul Sessions.”
From 2004-2006, Steve served as President of Columbia Records. There, he discovered the Jonas brothers and produced their debut album, “It’s About Time,” which launched their career.
Steve produced Andy Grammer’s 2015 platinum-certified S-Curve release “Honey, I’m Good” which was one of that year’s Top 10 best-selling singles in the US. He also produced Andy Grammer’s debut platinum-certified single “Keep Your Head Up” as well as Joss Stone’s 2012 Top 10 album “The Soul Sessions Vol. 2.” His other notable S-Curve productions include albums by Tom Jones and Diane Birch, as well as singer-songwriter David Broza’s joint Israeli/Palestinian project “East Jerusalem/West Jerusalem” and Betty Wright & The Roots’ album “The Movie,” which was nominated for a 2011 Grammy in the Best Traditional R&B Performance category. He co-produced the O’Jays’ farewell album, “The Last Word”, in 2019.
Prior to founding S-Curve, Steve was Senior Vice-President/Head of A&R for Mercury Records from 1996 to 1999. While at Mercury, he discovered the pop/rock group Hanson and served as executive producer of their debut album, “Middle of Nowhere,” which sold over 12 million copies worldwide and was nominated for three Grammy Awards. He also worked on albums by a number of other Mercury artists, including Jon Bon Jovi's multi-million selling 1997 solo album, “Destination Anywhere.”
He has written songs recorded by Joss Stone, Boyzone, Baha Men, Jonas Brothers, Leslie Odom, Jr. and others.
Steve previously held positions as an A&R executive at Atlantic Records, where he was nominated for a Grammy Award in 1995 for his work on “Otis! The Essential Otis Redding”; and at Warner Music International, during which time he was nominated for a Grammy Award as producer of “The Complete Stax/Volt Singles 1959-1968” 9-CD boxed set. He has also worked as a radio and print journalist, based first in Washington, D.C. and subsequently in Tel Aviv. In 1981 he served a stint as a disc jockey on the legendary Voice of Peace pirate radio station, which broadcast from a ship in the Mediterranean to all nations in the region in the name of peace.
Steve holds a Master's degree in Applied Communication Research from Stanford University and Bachelor's degree in International Relations from The American University in Washington, D. C. He also spent a year as a Research Scholar at the University of Pennsylvania's Annenberg School of Communication. He contributed a chapter on the pop music culture of the 1980's to the anthology "The 80's", published in 2009 by Oxford University Press and a chapter on Sugarhill Records to “The VIBE History of Hip Hop (Three Rivers Press, 1999). He was on the adjunct faculty of NYU’s School of Recorded Music, where he has taught a course on the history of the music industry in 2008-2010.