Richard Lue

Richard Lue has been a key figure at VP Records since 2014, recently stepping into
the role of Senior Director of Marketing. In this capacity, he oversees artist projects,
publicity, digital advertising, event production, and corporate relations, ensuring the
label’s continued global impact. His extensive experience in marketing, tourism, and
entertainment production has made him an invaluable asset in shaping VP’s strategy
and artist promotions.

Before joining VP Records, Lue played a pivotal role in organizing and producing some
of Jamaica’s biggest music festivals, including Reggae Sumfest and the Jazz and
Blues Festival. He is also actively involved with the Grace Jamaica Jerk Festival, one
of the largest Caribbean food festivals in the U.S. His deep ties to the entertainment and
travel industries span decades, from marketing leadership roles at Air Jamaica to
curating large-scale cultural events. Now, at VP, he continues to bridge music, business,
and event production, contributing to the label’s legacy as the leading force in reggae
and Caribbean music.